Our Story

Rooted in Faith, Culture, and Connection

Praise Baby Co was born from a life transition and constant prayer. As a first-time mother returning to Aotearoa after being away for nearly 30 years, I found myself reflecting deeply on identity, belonging, and faith. Having grown up in New Zealand, Australia and Samoa, I feel strongly about teaching our son about his heritage, and ensuring he grows up knowing his identity is rooted in the Word of God.

We believe that children are a gift from God, and our brand exists to remind the world, and tired parents, of the incredible blessing and high calling we have been bestowed. 

Designed for Closeness

Our products are inspired by our experience as first-time parents to our son; we focus on essentials for the aiga, mum and baby, as well as developing Christian faith-based, and Samoan or Pacific inspired products. Everything we create is guided by our vision to strengthen identity, nurture connection, and support growing families.

Our Standards: Quality You Can Trust

While we love things that are aesthetically pleasing, we are uncompromising when it comes to what touches a child's skin. We maintain ethical and safety standards by assessing each supplier and compliance with the following certifications;

  • Global Organic Textile Standard (GOTS) & Oeko-Tex Standard 100

  • Food-grade silicone and SUS 304 stainless steel

Our Mission: Strong Roots, Secure Attachment

At the core of Praise Baby Co is the concept of connection and nurturing little miracles. 

We are here to support you in raising a generation that knows exactly who they are, where they come from, and how deeply they are loved.

Welcome to the aiga. Let’s build these roots together.